What Doesn't Kill You

Episode 224: Good Meat Takes a Bite Out of the Industrial Hide

Episode Summary

Schweid & Sons has focused on making great ground beef, and finding the best possible sources for it. As a result, their sales are up by about 12%, while sales of conventional ground beef have only risen by 2%. Why that is and how consumers are voting with their forks is the subject of this conversation.

Episode Notes

Schweid & Sons has focused on making great ground beef, and finding the best possible sources for it. As a result, their sales are up by about 12%, while sales of conventional ground beef have only risen by 2%. Why that is and how consumers are voting with their forks is the subject of this conversation.